How Will It Affect Me?

HB 448 is bad for industries that supply creative services to the clients, such as advertising agencies, public relations firms, architects, photographers, etc.

If passed, HB 448 will:

• Increase the cost of creative services in Maryland.
• Reduce supplier sales as a result of increased cost.
• Decrease employment as a result of reduced supplier sales.
• Cost thousands of creative professionals their jobs.

An economic analysis was completed by Global Insight, a company with more than 3,800 clients and revenue in excess of $95 million.

This analysis was prepared under the supervision of Nobel Prize (economics) winner Dr. Lawrence R. Klein, the Benjamin Franklin Professor Emeritus of Economic at the University of Pennsylvania.

• Advertising is an economic force the generates an economic impact of $86 billion in Maryland alone, 20% of the $437 billion in total activity in the state.
• Sales of products and services generated by advertising help support 367,185 jobs in Maryland.
• A sales tax on Maryland advertising would decrease sales in Maryland by $4.8 billion and result in the loss of 22,140 jobs.

To learn more about the Global Insight study, review these documents.

• House Bill 448
• Global Insight Measures Cost of State Ad Taxes in Jobs and Lost Sales Dollars
• The Comprehensive Economic Impact of Advertising Expenditures in the United States
• A Sales Tax on Advertising Would Decrease Sales In Maryland by $4.8 Billion Resulting in a Loss of 22,140 Jobs
• Advertising Helps Generate Economic Activity And Jobs in Maryland (Chart)

Have you heard enough? Let’s fight HB 448!